For Amazon Sellers
Protect Your Listings. Substantiate Your Claims.
Amazon's supplement compliance programme is cracking down on unsubstantiated claims. Nutra Comp helps you build a defensible evidence file for every product listing.
Join the Waitlist →45%
Of US supplement sales are on Amazon
5 min
Per ingredient report
24/7
Instant access to evidence
Amazon is the largest supplement marketplace in the world — and the most aggressively enforced. Their Climate Pledge Friendly and supplement compliance programmes require brands to substantiate claims, or risk listing suppression, account warnings, or permanent suspension. Nutra Comp gives you the tools to quickly generate substantiation for your listing claims before they attract scrutiny.
The Challenges You Face
Listing suspensions with no warning
Amazon can suppress or remove listings at any time if claims appear unsubstantiated, unsupported, or non-compliant with their supplement policies.
Competitor takedown attempts
Other sellers routinely report competitor listings for claim violations. Without substantiation documentation ready, you're vulnerable.
Understanding what claims are allowed
The line between a compliant structure-function claim and a prohibited disease claim is nuanced. Many sellers unknowingly cross it.
Cost of compliance for small sellers
Most Amazon supplement sellers don't have in-house regulatory teams. Hiring consultants for every product is cost-prohibitive.
How Nutra Comp Helps
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Listing-Ready Substantiation
Generate substantiation reports designed for Amazon's compliance review process. Be ready when they ask for evidence.
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Compliant Claim Suggestions
Get structure-function claim suggestions that stay within FDA and Amazon guidelines — avoiding disease claims and prohibited language.
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Evidence Confidence Scores
Each claim comes with a confidence rating so you can prioritise the strongest, most defensible claims for your listing copy.
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Quick Turnaround
Don't wait weeks for consultant reports. Generate substantiation for your entire catalogue in hours, not months.
Key Regulatory Concepts
Frequently Asked Questions
Will Nutra Comp prevent my listings from being suspended?
No tool can guarantee listing safety, but having proper substantiation documentation significantly strengthens your position if Amazon requests evidence for your claims.
What's the difference between FBA and FBM compliance?
Both fulfilment methods are subject to Amazon's supplement policies. FBA sellers face additional scrutiny during inbound receiving. Nutra Comp reports support either scenario.
Can I use Nutra Comp claims directly in my Amazon listing?
Nutra Comp generates compliant structure-function claim suggestions, but you should review and adapt them for your specific product formulation and Amazon's current content policies.
Do I need substantiation for every bullet point?
Any health-related claim in your title, bullets, description, or A+ Content should have substantiation. This includes benefit claims, ingredient-specific claims, and any comparative statements.
Don't Wait for a Compliance Warning
Join Amazon sellers who are proactively substantiating their claims and protecting their listings.
Join the Waitlist →