For New Product Launches
Launch With Evidence-Backed Claims From Day One
Building a new supplement product? Nutra Comp helps you make evidence-informed ingredient decisions, generate compliant claims, and create substantiation documentation — before you print a single label.
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Cheaper than traditional consulting
Day 1
Launch with substantiation ready
51+
Ingredients ready to evaluate
Launching a supplement without proper claim substantiation is like building a house without permits — it might stand for a while, but you're one inspection away from serious problems. Whether you're a first-time founder or adding a new SKU, Nutra Comp ensures your product launches with defensible, evidence-backed claims that satisfy FDA requirements, retailer gates, and marketplace compliance programmes.
The Challenges You Face
Making claims before checking evidence
Many brands design labels and marketing before substantiating claims. This creates expensive rework when regulatory review reveals unsupported claims.
Choosing between hype ingredients and proven ones
Trending ingredients aren't always well-studied. You need to distinguish between marketing hype and genuine clinical evidence before committing to a formula.
Launch timeline pressure
Regulatory substantiation is often the bottleneck in a product launch timeline. Waiting weeks for literature reviews delays everything downstream.
Budget constraints for early-stage brands
Startups and small brands often can't afford the $5,000–$15,000 it costs to substantiate claims for a single product through traditional consulting.
How Nutra Comp Helps
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Pre-Launch Ingredient Evaluation
Before finalising your formula, check the evidence strength for every ingredient. Make informed decisions about what goes in your product.
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Label Claim Development
Generate FDA-compliant structure-function claims ranked by evidence confidence. Build your label language on solid clinical ground.
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Launch-Ready Substantiation Files
Export complete substantiation memos before your product ships. Be ready for retailer gate reviews, marketplace compliance, or FDA inquiries from day one.
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Affordable for Early-Stage Brands
Get substantiation-quality evidence reports at a fraction of traditional consulting costs. Designed for founders and growing brands.
Frequently Asked Questions
I'm launching my first supplement — where do I start?
Start by evaluating the clinical evidence for your planned ingredients using Nutra Comp. This will help you understand which claims are well-supported, which need stronger dosing, and which ingredients may not have sufficient evidence.
Do I need substantiation before I launch?
Legally, yes. Under DSHEA, brands must have substantiation for structure-function claims BEFORE making them. This means evidence should be in place before labels are printed or listings go live.
Can Nutra Comp help me decide dosage?
Each ingredient report includes the clinically studied dosage ranges from published research. This helps you formulate at doses that match the evidence — a key factor in claim defensibility.
What if my ingredient isn't in your library?
Our AI can search clinical evidence for any ingredient, not just those in our library. The library provides curated summaries; the search tool covers the full universe of published research.
Launch Smarter, Not Later
Join founders and product managers who are building evidence-backed supplement brands from the ground up.
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